Events
Website Accessibility | Understanding the Law, Responding to Demands, & Practical Steps to Reduce Risk for Retail Websites
Website Accessibility: Understanding the Law, Responding to Demands, and Practical Steps to Reduce Risk for Retail Websites
This seminar is offered via online webinar.
Demands and lawsuits against retailers for "inaccessible" websites exploded in 2016 with no end in sight. Currently, the Americans with Disabilities Act (ADA) is unclear as to what "accessibility" means and what technical standard such as WCAG might apply.
One lawyer and two website accessibility IT auditors will:
- Describe what "accessibility" means on a legal, technical and human level
- Talk about where the ADA is going & what the Department of Justice (DOJ) is doing
- Real cases, what's going on inside other MN retail companies
- Tactics for responding to demand letters from plaintiff firms
- Demonstrate electronic screen-reader technology in-action
- Show common accessibility failures along with actionable items to improve your site & reduce risk
Presenters:
Steve Helland. Steve represents national and local retailers in responding to website accessibility demands and in pro-actively implementing information technology ADA compliance and accessibility programs. He is a partner at Fredrikson & Byron.
Aaron Cannon. Aaron is the lead Accessibility Engineer at Accessible360, a website testing, audit, and solution firm. Aaron has performed accessibility audits and testing for retailers ranging from $1billion+revenue to local enterprises. He lead the design and User Experience (UX) effort for the National Institute for the Blind's website, which was the first time a blind individual played a lead design role for such a site.
Michele Landis. Michele is a Co-Founder of Accessible360, a website testing, audit and solution firm, Opus College of Business, UST graduate of Digital Marketing with more than ten years of digital advertising plus desktop & mobile UX / UI experience and a seasoned technology entrepreneur.
What is Retail TAP Talk?
Modeled off of the popular TED talks, Retail TAP Talk is the MnRA education event marketing brand focused on enabling retail success. TAP stands for tangible, actionable, practical.
Date and Time
Tuesday Dec 6, 2016
9:00 AM - 10:00 AM CST
Tuesday, December 6, 2016
9:00 a.m. - 10:00 a.m.
Location
Online webinar. (Login instruction will be sent following registration.)
Fees/Admission
No cost to participate.
Open to members and invited guests.